I live for design, love sunshine, will eat anything deep-fried, watch way too many cat videos, occasionally chase haboobs, and reside in gorgeous Phoenix, Arizona.


Mobile Banking App

Desert Schools Federal Credit Union
Mobile App

Mobile Banking App

Staying up-to-date with technology is critical, especially in the financial industry. This concept of a new mobile banking app for Desert Schools Federal Credit Union brings their current app to a more user-friendly, and updated look & feel. [Note: this is simply an exploratory concept for a mobile app, and is in no way being used by Desert Schools]

  • Client: Desert Schools
  • Role: Design + Concept
  • Year: 2014

Phoenix Federal

Credit Union Branding
Phoenix Federal

Phoenix Federal Credit Union

Most credit Unions are notorious for having terrible branding, so I wondered what one could look like if there were no limitations. Phoenix Federal Credit Union is a small passion project was brought to life for that very reason. Once the identity was created, I decided this ficticious credit union would be a good test subject for future experiments with UI design and outlandish campaigns that could potentially be used for real-life situations. It's a continuously growing piece, so be sure to check back every so often.

  • Client: Passion Project
  • Role: Branding, Design
  • Year: 2013

Membership Brochure

Phoenix Federal Credit Union
Brochure

Interactive Membership Brochure

The brochure isn't dead yet. This is an interactive brochure for new and prospective credit union members. The map-fold piece tells about the credit union, and lists all the products and services offered. Part of the experience is an interactive, augmented reality video ran through the banking app when users scan certain panels of the brochure.

  • Client: Passion Project
  • Role: Design + Concept
  • Year: 2013

Desert Schools

ARM Loan Promotion
ARM Promo

Desert Schools ARM Loan Promotion

One of the most recent promotions we were tasked with as a team was creating a clear, attractive way to promote Desert Schools 5/1 and 5/5 Adjustable Rate Mortgage loans. Part of the challenge was the heavy regulations around these products and ways to minimalize the amount of disclosures triggered, but still be able to clearly communicate the offer to members without being misleading or hiding details. Knowing that people frequently look at rates (rate shoppers), and will make their decision based on the rate alone, we decided to highlight this part of the product. It also happened to be the most competitive part of our ARM loans.

  • Client: Desert Schools Federal Credit Union
  • Role: Design
  • Year: 2014

MTB PHX

Mountain Biking Brand
MTB PHX

MTB PHX

After years of not riding, I recently rekindled my love for mountain biking. Like any designer who gets super excited about something new (or, kind of new), I found an opportunity to turn this into a design project. MTB PHX (#mtbphx) is a little brand created for mountain bikers who live here in the Valley.

  • Client: Passion Project
  • Role: Branding, Design
  • Year: 2014

Mobile Banking App

Phoenix Federal Credit Union
Mobile Banking

PHX Federal Mobile Banking App

A part of the ever-growing passion project - Phoenix Federal Credit Union. The app is created with the credit union member's needs in mind, and carries the Phoenix Federal experience into a dedicated mobile app.

  • Client: Passion Project
  • Role: Design
  • Year: 2014

The Carolinas

Tourism Campaign
Carolinas

The Carolinas

North and South Carolina are incredible states with so much to offer. This campaign was an effort to bring both states together under one, unified tourism promotion in order to be more cost-effective, and shed new light on vacationing in the Carolinas.

  • Client: Class Project
  • Role: Branding, Design
  • Year: 2010

Desert Schools

Debit Card Redesign
Debit Cards

Desert Schools Debit Card Redesign

Desert Schools Federal Credit Union is the largest Arizona based credit union, serving over 300,000 members. A common request of the members was to have an update to the old debit card design. In 2012, Desert Schools took it a step further, and I was tasked with designing a complete overhaul of all their plastic cards. The redesign included a new signature Larry Fitzgerald debit card, and a revised look for the Phoenix Coyotes card. In 2013 the cards launched, and so far have been a huge hit - especially the vertical designs.

  • Client: Desert Schools Federal Credit Union
  • Role: Design
  • Year: 2013

Hey there.

How’s it going? I’m Joshua Reach. I’m a Phoenix-based graphic designer who is insanely passionate about communicating visually. I have 6 years of design schooling, and over 4 years of professional experience. Most of my design experience has been inhouse at one of the largest credit unions in the country.

Design philosophy.

This is probably the part where I should talk to you about my process and strategy of creating epic designs. That could get pretty lengthy though, so I’ll let you in on a little secret: I always start with a sketchbook and a pen (pencils are for people who can't commit). It’s amazing what you can come up with, even if your drawings look like a three year old did them.

Inhouse Design Adventures.

Designing inhouse for a company’s internal marketing department can be a powerful thing. Don't get me wrong - I could work in an agency as well, but it’s no secret in the design community that inhouse designers are on the rise. Plus, there’s some pretty awesome perks to working inside the belly of the beast.

  • Ultimate Knowledge - You really get to know your “client” when you work inhouse. The company you work for becomes a part of you. I love the fact that I can continue to learn more and more about products and services an organization offers, then use that to think of more creative and clever ideas to communicate them.
  • Budget Friendly - As an inhouse designer, you become familiar with the budgets you get to work with. It makes the thought of cost-effectiveness almost second nature as you already know or can predict what your team can spend on something.
  • Extreme Challenges - At first, you think you have all sorts of new and fresh ideas, then the second year on the job rolls around, third year, and so on. You’re now going to go through the creative gauntlet. When working inhouse, you have to be extra creative and motivated in order to create the best possible solutions for your organization, year after year. It’s amazing.

Let's talk.

I always like to meet new creatives and talk to other industry professionals, so let's talk! Email is the best way to get in touch, and like a good child of the 21st century - I primarily connect via social media. Be sure to follow me on Twitter for a whole lot of randomness, and follow me on Instagram to see a whole lot of Arizona, animals, and mountain biking.

Want more?

Behance is an incredible opportunity to show-off all sorts of work in a short amount of time. Visit my Behance portfolio to check out even more work than what's on this site. If you like what you see, then show some love. Have suggestions? Definitely leave some great constructive feedback in the comments (I love that kind of stuff). Hooray Behance!

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