The complete Desert Schools retailing redesign by the credit union's in-house creative team. We created the new system by starting with a close study of how the members were actually interacting with the branches, and tailoring every piece to that experience.
The creative team at Desert Schools was tasked with doing a total overhaul of the credit union’s visual look, as well as the voice and tone. The result of what we did was one of the biggest updates to the Desert Schools brand in years.
Staying up-to-date with technology is critical, especially in the financial industry. This concept of a new mobile banking app for Desert Schools Federal Credit Union brings their current app to a more user-friendly, and updated look & feel. [Note: this is simply an exploratory concept for a mobile app, and is in no way being used by Desert Schools]
Most credit Unions are notorious for having terrible branding, so I wondered what one could look like if there were no limitations. Phoenix Federal Credit Union is a small passion project was brought to life for that very reason. Once the identity was created, I decided this ficticious credit union would be a good test subject for future experiments with UI design and outlandish campaigns that could potentially be used for real-life situations. It's a continuously growing piece, so be sure to check back every so often.
The brochure isn't dead yet. This is an interactive brochure for new and prospective credit union members. The map-fold piece tells about the credit union, and lists all the products and services offered. Part of the experience is an interactive, augmented reality video ran through the banking app when users scan certain panels of the brochure.
One of the most recent promotions we were tasked with as a team was creating a clear, attractive way to promote Desert Schools 5/1 and 5/5 Adjustable Rate Mortgage loans. Part of the challenge was the heavy regulations around these products and ways to minimalize the amount of disclosures triggered, but still be able to clearly communicate the offer to members without being misleading or hiding details. Knowing that people frequently look at rates (rate shoppers), and will make their decision based on the rate alone, we decided to highlight this part of the product. It also happened to be the most competitive part of our ARM loans.
After years of not riding, I recently rekindled my love for mountain biking. Like any designer who gets super excited about something new (or, kind of new), I found an opportunity to turn this into a design project. MTB PHX (#mtbphx) is a little brand created for mountain bikers who live here in the Valley.
A part of the ever-growing passion project - Phoenix Federal Credit Union. The app is created with the credit union member's needs in mind, and carries the Phoenix Federal experience into a dedicated mobile app.
North and South Carolina are incredible states with so much to offer. This campaign was an effort to bring both states together under one, unified tourism promotion in order to be more cost-effective, and shed new light on vacationing in the Carolinas.
Desert Schools Federal Credit Union is the largest Arizona based credit union, serving over 300,000 members. A common request of the members was to have an update to the old debit card design. In 2012, Desert Schools took it a step further, and I was tasked with designing a complete overhaul of all their plastic cards. The redesign included a new signature Larry Fitzgerald debit card, and a revised look for the Phoenix Coyotes card. In 2013 the cards launched, and so far have been a huge hit - especially the vertical designs.
How’s it going? I’m Joshua Reach. I’m a Phoenix-based graphic designer who is insanely passionate about communicating visually. I have 6 years of design schooling, and over 4 years of professional experience. Most of my design experience has been inhouse at one of the largest credit unions in the country.
This is probably the part where I should talk to you about my process and strategy of creating epic designs. That could get pretty lengthy though, so I’ll let you in on a little secret: I always start with a sketchbook and a pen (pencils are for people who can't commit). It’s amazing what you can come up with, even if your drawings look like a three year old did them.
Designing inhouse for a company’s internal marketing department can be a powerful thing. Don't get me wrong - I could work in an agency as well, but it’s no secret in the design community that inhouse designers are on the rise. Plus, there’s some pretty awesome perks to working inside the belly of the beast.
I always like to meet new creatives and talk to other industry professionals, so let's talk! Email is the best way to get in touch, and like a good child of the 21st century - I primarily connect via social media. Be sure to follow me on Twitter for a whole lot of randomness, and follow me on Instagram to see a whole lot of Arizona, animals, and mountain biking.
Behance is an incredible opportunity to show-off all sorts of work in a short amount of time. Visit my Behance portfolio to check out even more work than what's on this site. If you like what you see, then show some love. Have suggestions? Definitely leave some great constructive feedback in the comments (I love that kind of stuff). Hooray Behance!