I'm a rare breed of designer who laughs uncontrollably at internet cats, goes on road trips at the drop of a hat, nerds out over any new tech, and absolutely loves the 110° sunshine of Phoenix, Arizona.


Axon User Conference

TASER International | Axon
User Conference

Axon User Conference

In 2016, TASER International and Axon created their first ever User Conference. The event brought members of the law enforcement community and technology leaders together to discuss how agencies can make policing more effective and efficient.

  • Client: TASER International
  • Role: Design + Creative Direction
  • Year: 2016

Law Enforcement Trends Report

TASER International
Branch Retailing

Law Enforcement Technology Trends Report

Curated by the TASER inhouse marketing team, we created a trends report to outline important information on the use of tech in public safety. The idea is to give an unbiased tool to show the benefits, importance, troubles and solutions of using cameras, mobile and cloud technology for officers around the world.

  • Client: TASER International
  • Role: Design
  • Year: 2016

Desert Schools Branch Retailing

Desert Schools Federal Credit Union
Branch Retailing

Desert Schools Branch Retailing

The complete Desert Schools retailing redesign by the credit union's in-house creative team. We created the new system by starting with a close study of how the members were actually interacting with the branches, and tailoring every piece to that experience.

  • Client:Desert Schools
  • Role: Concept + Design
  • Year: 2015

Desert Schools Brand Refresh

Desert Schools Federal Credit Union
Brand Refresh

Desert Schools Brand Refresh

The creative team at Desert Schools was tasked with doing a total overhaul of the credit union’s visual look, as well as the voice and tone. The result of what we did was one of the biggest updates to the Desert Schools brand in years.

  • Client: Desert Schools
  • Role: Concept + Design
  • Year: 2015

Mobile Banking App

Desert Schools Federal Credit Union
Mobile App

Mobile Banking App

Staying up-to-date with technology is critical, especially in the financial industry. This concept of a new mobile banking app for Desert Schools Federal Credit Union brings their current app to a more user-friendly, and updated look & feel. [Note: this is simply an exploratory concept for a mobile app, and is in no way being used by Desert Schools]

  • Client: Desert Schools
  • Role: Design + Concept
  • Year: 2014

Phoenix Federal

Credit Union Branding
Phoenix Federal

Phoenix Federal Credit Union

Most credit Unions are notorious for having terrible branding, so I wondered what one could look like if there were no limitations. Phoenix Federal Credit Union is a small passion project was brought to life for that very reason. Once the identity was created, I decided this ficticious credit union would be a good test subject for future experiments with UI design and outlandish campaigns that could potentially be used for real-life situations. It's a continuously growing piece, so be sure to check back every so often.

  • Client: Passion Project
  • Role: Branding, Design
  • Year: 2013

Membership Brochure

Phoenix Federal Credit Union
Brochure

Interactive Membership Brochure

The brochure isn't dead yet. This is an interactive brochure for new and prospective credit union members. The map-fold piece tells about the credit union, and lists all the products and services offered. Part of the experience is an interactive, augmented reality video ran through the banking app when users scan certain panels of the brochure.

  • Client: Passion Project
  • Role: Design + Concept
  • Year: 2013

Desert Schools

ARM Loan Promotion
ARM Promo

Desert Schools ARM Loan Promotion

One of the most recent promotions we were tasked with as a team was creating a clear, attractive way to promote Desert Schools 5/1 and 5/5 Adjustable Rate Mortgage loans. Part of the challenge was the heavy regulations around these products and ways to minimalize the amount of disclosures triggered, but still be able to clearly communicate the offer to members without being misleading or hiding details. Knowing that people frequently look at rates (rate shoppers), and will make their decision based on the rate alone, we decided to highlight this part of the product. It also happened to be the most competitive part of our ARM loans.

  • Client: Desert Schools Federal Credit Union
  • Role: Design
  • Year: 2014

MTB PHX

Mountain Biking Brand
MTB PHX

MTB PHX

After years of not riding, I recently rekindled my love for mountain biking. Like any designer who gets super excited about something new (or, kind of new), I found an opportunity to turn this into a design project. MTB PHX (#mtbphx) is a little brand created for mountain bikers who live here in the Valley.

  • Client: Passion Project
  • Role: Branding, Design
  • Year: 2014

Mobile Banking App

Phoenix Federal Credit Union
Mobile Banking

PHX Federal Mobile Banking App

A part of the ever-growing passion project - Phoenix Federal Credit Union. The app is created with the credit union member's needs in mind, and carries the Phoenix Federal experience into a dedicated mobile app.

  • Client: Passion Project
  • Role: Design
  • Year: 2014

The Carolinas

Tourism Campaign
Carolinas

The Carolinas

North and South Carolina are incredible states with so much to offer. This campaign was an effort to bring both states together under one, unified tourism promotion in order to be more cost-effective, and shed new light on vacationing in the Carolinas.

  • Client: Class Project
  • Role: Branding, Design
  • Year: 2010

Desert Schools

Debit Card Redesign
Debit Cards

Desert Schools Debit Card Redesign

Desert Schools Federal Credit Union is the largest Arizona based credit union, serving over 300,000 members. A common request of the members was to have an update to the old debit card design. In 2012, Desert Schools took it a step further, and I was tasked with designing a complete overhaul of all their plastic cards. The redesign included a new signature Larry Fitzgerald debit card, and a revised look for the Phoenix Coyotes card. In 2013 the cards launched, and so far have been a huge hit - especially the vertical designs.

  • Client: Desert Schools Federal Credit Union
  • Role: Design
  • Year: 2013

Hello there!

You seem like someone awesome! I’m Joshua Reach. I’m a Phoenix-based graphic designer who is insanely passionate about beautifully effective design. I have 6 years of design schooling and over 6 years of professional experience. Most of my time has been served inhouse with the education, financial, and technology industries.

Good lord, I'm old.

I've been in the design industry for over ten years now (that's about 110 internet years). Starting young has tought me a lot and not just about how to construct great designs. I know the struggles our industry has. From clients to our own internal gremlins, I can navigate the occasional bullshit and create amazing, effective creative solutions.

Creative touch.

I start every project a certain way - with a pen and paper (pencils are for people who can't commit). From there the "process" could go any direction. The key to being a great designer is to be adaptable and flexible, so though I have over a decade of experience, I'm not afraid to change things up when it comes to reaching the best results.

We should talk!

I freakin' love meeting new creatives and talking to other industry professionals - so let's chat! Email is the best way to get in touch, but a LinkedIn mail, Tweet, Facebook message, or Instagram comment also works.

Hungry for more?

Visit my Behance portfolio to check out a live feed of my work.

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